DIGITAL MARKETING VA & STRATEGIST in Newport, Shropshire.

I help small businesses be discovered online so that they can grow — without the cost of hiring.

SEE MY SERVICES
A yellow smiley face hot air balloon in the sky.
A yellow smiley face hot air balloon in the sky.

RUNNING A BUSINESS IS HARD ENOUGH. RUNNING IT ALONE IS EVEN HARDER.

Most small business owners do everything themselves.

You're brilliant at what you do — but wearing all the hats gets in the way of focusing on your strengths.

Website maintenance. Blogging. Content creation. Social media. Email marketing. The list goes on.

When you're trying to stay on top of it all, the work that actually grows your business never gets done.

That's where I come in.

FIND OUT HOW I CAN HELP

DIGITAL MARKETING SUPPORT THAT FITS AROUND YOUR BUSINESS.

I’m a virtual assistant & strategist based in Newport, Shropshire. I specialise in all things digital, working with small businesses, sole traders, and entrepreneurs locally and across the UK.

VIRTUAL SERVICES:

  • Blog posts, website copy, email newsletters. The words your business needs but you never have time to write.

  • Content creation, scheduling, captions. Let me help you show up consistently online without it taking over your week.

  • Campaigns, sequences, list building and management. Staying in your customers' inboxes for the right reasons.

  • Branded graphics, presentations, media kits, social templates — designed in Canva and ready to use.

  • Your needs are ever-changing and my skills are vast and varied. If there’s something you need that I can help with — let’s go!

Find Out More
Find Out More
A woman in a long black coat is taking a selfie on the mirror.
Big ZigZag black logo MW

ABOUT YOUR DIGITAL MARKETING VA & STRATEGIST

I'm Melissa Woods, the human behind Big ZigZag. My initials make a big zigzag — hence the silly name.

With more than 10 years of experience in marketing, events, web design and digital strategy, I help small businesses get found online and grow — without the cost of hiring.

I know first-hand what it takes to run your own business. The juggle is real.

My approach is holistic. I understand how all the moving parts connect — and how the right marketing support in the right places makes everything work better.

I'm here to take the pressure off, so you can get back to doing what you're brilliant at.

Work With Me

WHAT MY CLIENTS SAY

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WHAT MY CLIENTS SAY

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WHAT MY CLIENTS SAY

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WHAT MY CLIENTS SAY

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WHAT MY CLIENTS SAY 〰️ WHAT MY CLIENTS SAY 〰️ WHAT MY CLIENTS SAY 〰️ WHAT MY CLIENTS SAY 〰️

  • "Working with Melissa has been one of the best investments I made when I opened Vitalis Studios. Launching a new business comes with so many challenges, and Melissa took so much pressure off my shoulders. She built a professional, discoverable website, grew and nurtured an email waitlist of people who were ready to sign up when the doors opened, set up our booking system and supported our marketing from the very beginning. On top of all of this she genuinely cared about the success of our launch — she was always there to answer questions, solve problems and make sure everything was running smoothly behind the scenes. Thanks to her support we launched with confidence. If you're starting a business or looking to grow an existing one, I would definitely recommend Melissa."

    —Nadia, Founder, Vitalis Studios

  • "We've worked with Melissa throughout the seven years we've been running Alpha Athletic Gym and she's been invaluable. She built and managed our Squarespace website, maintained our Clubright membership system, and helped with social media and email marketing. Her focus is always on what matters — bringing in new members, nurturing existing ones and generating revenue. She's reliable, knowledgeable and genuinely invested in the businesses she works with. I'd highly recommend her to any business owner looking for professional and dependable support."

    —Maurice, Founder, Alpha Athletic Gym

  • "We'd been relying on word of mouth for years to bring in new members — it wasn't really working in this day and age. Melissa suggested a monthly blog, writing and optimising every post for search engines so people could find us online. Within a few months we were getting enquiries from people who'd simply found us by searching online. It made a real difference to how we reached new members."

    —Ray, Secretary, Probus Club

  • "We bought I Just Called To Say in 2023 and Melissa rebranded the business. She took care of everything on the creative and digital side — rebuilding the Squarespace website, connecting the payment system so we could take bookings online, and making sure everything was consistent across every platform. She also manages all ongoing tech, creative and marketing. I literally wouldn't know what to do without her. She's also helped me build a website for a personal project. She knows all the right things to in the background that other people wouldn't even think about."

    —Ben, Founder I Just Called To Say

Frequently Asked Questions

  • A digital marketing VA is a remote professional who supports businesses with their marketing — from social media and email marketing to content creation, strategy and website maintenance. Instead of hiring a member of staff, you get flexible, on-demand support for exactly the hours you need.

  • At Big ZigZag Digital Marketing, monthly retainer packages start from £175 for 5 hours per month on a 3-month minimum basis, rising to £650 for 20 hours. All packages include a 5% discount when paid upfront as a 3-month block — and transparent pricing with no hidden costs.

  • Absolutely. Big ZigZag is based in Newport, Shropshire but works remotely with small businesses, sole traders and entrepreneurs across the UK. Location is never a barrier.

New client offer

Your first hour is on me.

Book any monthly retainer package and your first hour is free. It's my way of saying welcome — and making sure you feel the difference from day one.

Fill out my contact form to claim

Available to new retainer clients only. Applied to your first month.

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