Make New Traditions

If you want the best example of what I'm capable of, here's what I built for myself.

Make New Traditions (formerly The Un-Wedding) started in 2015 because I was working in weddings and I was frustrated. The wedding industry was — and still can be — obsessed with tradition, the same tired aesthetic, the same tired ideas and the same tired opinion of what a wedding should look like. I wanted to build something for everyone else. So that's what I did.

From scratch. No investment. No team. Just me, my laptop and a determination to build something out of nothing — so that I could work around family life.

Over the last decade MNT has grown into a multi-platform wedding media business — an online supplier directory, live events and a print magazine. It's almost impossible to list everything I can do to help your business, but this might give you some idea:

  • Build a brand that resonates with the right people

  • Launch new products, services, or even entire businesses

  • Identify and introduce new revenue streams

  • Design and build websites that look great, work hard and are optimised for search engines and AI discovery

  • Create user experiences that make it easy for people to find you, trust you and buy from you

  • Build and manage online communities

  • Plan, curate, produce and market live events

  • Write and edit long-form content, features and editorial across a range of media

  • Develop and execute multi-platform content strategies where every platform works together as one joined-up system

  • Build and manage email marketing campaigns and subscriber lists

  • Create and manage social media presence across multiple platforms

  • Design and produce branded visual assets, graphics and marketing materials

  • Build repeatable systems and processes that make a business run smoothly

  • Think holistically about how every part of a business connects and make sure it all works together to drive growth

I did all of it while also being a mum, a wife and a human being with a to-do list that never, ever ends. It took over ten years, long hours, late nights, thousands of pounds worth of online learning and more mistakes than I care to admit.

Whilst I have no regrets, if I'd have known what it was going to take back at the beginning, I'm not sure I would have ever started. Most business owners don't have ten years to spare — and they shouldn't have to. That's exactly what Big ZigZag is for.

The point isn't to brag. The point is this — if you need help with your business, I know what I'm doing. I've done it the hard way, so that you don't have to.

WANT TO SEE IT IN ACTION?

VISIT MAKE NEW TRADITIONS

WHAT MY CLIENTS SAY

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WHAT MY CLIENTS SAY

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WHAT MY CLIENTS SAY

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WHAT MY CLIENTS SAY

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WHAT MY CLIENTS SAY 〰️ WHAT MY CLIENTS SAY 〰️ WHAT MY CLIENTS SAY 〰️ WHAT MY CLIENTS SAY 〰️

  • "Working with Melissa has been one of the best investments I made when I opened Vitalis Studios. Launching a new business comes with so many challenges, and Melissa took so much pressure off my shoulders. She built a professional, discoverable website, grew and nurtured an email waitlist of people who were ready to sign up when the doors opened, set up our booking system and supported our marketing from the very beginning. On top of all of this she genuinely cared about the success of our launch — she was always there to answer questions, solve problems and make sure everything was running smoothly behind the scenes. Thanks to her support we launched with confidence. If you're starting a business or looking to grow an existing one, I would definitely recommend Melissa."

    —Nadia, Founder, Vitalis Studios

  • "We've worked with Melissa throughout the seven years we've been running Alpha Athletic Gym and she's been invaluable. She built and managed our Squarespace website, maintained our Clubright membership system, and helped with social media and email marketing. Her focus is always on what matters — bringing in new members, nurturing existing ones and generating revenue. She's reliable, knowledgeable and genuinely invested in the businesses she works with. I'd highly recommend her to any business owner looking for professional and dependable support."

    —Maurice, Founder, Alpha Athletic Gym

  • "We'd been relying on word of mouth for years to bring in new members — it wasn't really working in this day and age. Melissa suggested a monthly blog, writing and optimising every post for search engines so people could find us online. Within a few months we were getting enquiries from people who'd simply found us by searching online. It made a real difference to how we reached new members."

    —Ray, Secretary, Probus Club

  • "We bought I Just Called To Say in 2023 and Melissa rebranded the business. She took care of everything on the creative and digital side — rebuilding the Squarespace website, connecting the payment system so we could take bookings online, and making sure everything was consistent across every platform. She also manages all ongoing tech, creative and marketing. I literally wouldn't know what to do without her. She's also helped me build a website for a personal project. She knows all the right things to in the background that other people wouldn't even think about."

    —Ben, Founder I Just Called To Say